In an industry where margins are thin and distribution is complex, even minor inaccuracies in fare filing or contract loading can snowball into major commercial setbacks. Most professionals in the airline space understand that fare distribution has evolved from just a back-office task to a critical operational lever that directly affects revenue integrity and competitive agility.

In the modern business landscape, outsourcing has become a buzzword synonymous with cost-cutting strategies and efficiency enhancements. Yet, beneath its surface, lies a tapestry of misconceptions and myths that often overshadows its true essence.

Outsourcing has become a strategic tool for various businesses looking to streamline operations, reduce costs, and focus on their core competencies. It was the go-to approach for companies aiming to enhance operational efficiency, trim expenses, and sharpen their focus on essential functions. Over the years, outsourcing has adapted and transformed to meet the unique demands and challenges of the travel and aviation sector.

According to the World Travel and Tourism Council (WTTC), the global travel and tourism industry suffered a loss of 62 million jobs and $4.5 trillion in GDP in 2020 due to the pandemic. The pandemic has forced travel agencies to rethink their business models and strategies – with many having to shut down or lay off employees, and those that survived faced a highly uncertain and competitive market.

The pandemic has had an unprecedented impact on the global travel and tourism sector and its repercussions are still being felt. According to a Statista report, over 50 million travel jobs have been lost globally during the span of the pandemic. Now as we see restrictions being lifted gradually since mid 2022, demand surge has in turn created severe travel chaos in various countries – as seen in major cities such as London and the United States.

The surge of the COVID-19 outbreak for the past 2 years has led to a continued global rise in inflation, staffing shortages and widespread disruption of the global economy. Yet, the outsourcing industry has so far proved to be resilient in times of turmoil. According to a Statista report, the BPO industry is projected to reach US$330 billion by the end of year. This includes a compound annual growth rate (CAGR) of 6.69%, leading to a market volume of US$450 billion by 2027.